How do Allen’s Listings Sell so Fast?

Allen would be the first to tell you that the real estate market has offered a wonderful climate for Sellers to see their homes sell quickly and for great prices. However, his listings sold faster and for more money than most of his peers. How does he sell 15 times more real estate than the average agent and what does he do that produces better results for his clients?

Specialization

There are over 10,000 licensed real estate agents in Central Indiana. How do you find the right one? Perhaps one way would be to find an agent who lives in Fishers, is one of the top agents in Fishers and Hamilton County, and has sold more real estate in Fishers than just about anyone. Let’s take the guess work out of it – call Allen! In 2021 he was the #2 agent in Fishers (he’s had over $240 million in career sales just in Fishers) and #3 in Hamilton County. Want an example of how his specialization in Fishers created an opportunity for a seller in 2021? Allen had a Fishers listing and a potential relocation buyer really wanted a pool, which was absent with this home. Allen called his friend at a local pool company and asked for a favor. The company agreed to squeeze one more pool installation into the fall calendar for 2021. The company owners knew Allen because he’s helped their family with four real estate transactions (three in Fishers) over the last 6 years. His Fishers connections paid dividends again. BTW, he’s helping the family sell #5 as you read this.

Experience

With over 28 years’ market experience, Allen helps his clients get from receiving an offer on their home to closing on it. Appraisal and inspection issues, mortgage company delays, and other speed bumps can occur during the sales process. Allen helps navigate through these potential obstacles and finds a clear path to closing. Looking for your next home? Allen’s years in the business has led to several close relationships with a large network of agents. In 2021, his team helped several buyers purchase homes that were not on the market. In fact, his team sold just as many homes to buyers as they sold for their sellers – 50/50! They rolled up their sleeves and they found homes where others weren’t looking. Dealing with inventory issues is easier with Allen as your agent. With career sales of over $450 million, he will help you manage the madness that we’re seeing in this real estate market.

MARKETING

Allen advertises in print publications as well as over 100 websites! You’ve also likely seen him pop up on social media platforms like Facebook and Instagram, advertising and marketing their homes or asking for help in finding an off market property for one of his buyers. Bet you found this page from his advertising in the Fishers Magazine?! Maybe you will catch one of his weekly real estate videos. Like to shop at the mall? Allen has advertising at the Fashion Mall, located at Keystone at the Crossing. Allen learned early on that the internet would play a huge role in real estate. Most agents have one real estate website. He has 20! Photography and descriptions are key in building excitement for a home and creating emotion for a property. He even had one of his listings “go viral”, with almost 3 million video views! No one invests more in photography and marketing his listings than Allen. If he does his job, buyers will peruse through the photos, read and dream about your home, and decide, “this is a property I have to see!” Interior photos, drone photography, twilight shots, video footage, QR codes….all tools used to elevate Allen’s listings above the market competition. With his marketing and network, your home will stand out and build excitement.

How Allen’s marketing made a difference in selling their home

Pricing Strategy

There’s a few different strategies when pricing a home for sale. Some would say “price it low and watch it go!” In this example, you price your home below market, hoping for hundreds of people to pass through your front door, leading potentially dozens of offers to choose from. If you have a busy lifestyle, pets, or an active family…is this really what you want? Would this excite you or cause you anxiety? Allen calls this mix of anxiety, flurry of activity, and lack of inventory, “market madness”. If you cringe at the notion of your home being the next Grand Central Station or you worry about what you will do with your pets for hours at a time during showings, Allen has a potential solution. What if you just priced it accurately from the start and not play games? Choosing an agent that KNOWS FISHERS REAL ESTATE will make a huge difference when settling on the list price for your home. He will sift through the homes that have sold and are currently listed for sale in your neighborhood. He will also run the same search for homes similar to yours, outside of your neighborhood. Then he will show you the homes you’re competing with, the stats and data, and the “sweet spot”. This is what he calls the market tipping point -- the price where you won’t have hundreds through your home, but the ones who will give you the “right price”, without the market madness. Quality over quantity and method over madness. Now, if you love a good circus, he’s happy to throw that plan out the window and give you one!

Awards and Recognition

  • In 2021, for the 9th year, Allen was recognized by the Indianapolis Monthly Magazine® for being one of the top real estate agents in Central Indiana for customer service. This award came as a result of client surveys.
  • Also in 2021, Allen was named an All Star Agent by the Indianapolis Business Journal (IBJ). Each year the IBJ lists the top agents in Central Indiana based on total sales.
  • Allen’s team sold nearly $80 million in real estate in 2021 and out of over 10,000 Central Indiana REALTORS®, he ranked as the #8 agent for most real estate sold in 2021.
  • 2021 also marked Allen’s team receiving the Berkshire Hathaway Diamond Award, given to agents in the top ½% nationally.

Trust a neighbor and Fishers specialist when you’re ready to buy your next home or sell the current one. Call Allen Williams (317) 339-2256 or email him at Allen@AWilliamsGroup.com.